Branding Your Podcast When You’re Not a Designer

Your podcast brand is the first thing people notice, long before they ever listen. And you don’t need design skills or expensive software to create a clear, beautiful brand direction for your show.

In this workshop, I’ll guide you through the same creative direction process I use with my clients and for my own high-end, feminine podcast brand. Together, we’ll explore the essential elements of podcast branding, colours, fonts, cover art, mood, and overall vibe, and you’ll leave with your very own Podcast Creative Direction Sheet that captures the look and feel of your show.

This isn’t a Canva tutorial or a technical design class. Instead, it’s a simple, intuitive, and fun session that helps you define the aesthetic and personality of your podcast so that everything you create afterward feels aligned. Whether you plan to DIY your branding or collaborate with a designer later, this workshop gives you the clarity that makes the entire process easier.

You’ll walk away with a clear vision, guided decisions, and a creative foundation you can take straight into your content, your graphics and even your future designer or templates.