A Beginner’s Guide to Starting a Podcast that Supports your Business

Thinking about starting a podcast to connect with your people, grow your business, or show more of who you are, but feeling overwhelmed by where to start?

This interactive workshop is a beginner-friendly introduction to launching a podcast. I’ll walk you through the same simple process I use in my in-person and virtual intro workshops. Together, we’ll make the core decisions aspiring podcasters often get stuck on: choosing the right topic, picking a format that feels natural for you (solo, interviews, or both), and creating a publishing schedule that fits your life instead of adding stress.

This session is designed specifically for entrepreneurs, coaches and creatives who want to use podcasting as a tool for connection, visibility, and community building. It is not focused on scripted storytelling, or advanced production but on simple, conversation-driven podcasts where your voice, message, and expertise build trust with the people you serve.

We’ll also cover the basics of audio vs. video podcasting, hosting platforms and costs, and practical tools to help you record your first episode with confidence (even if you’re not techy).

If starting a podcast has been on your mind but you’ve been unsure of the next steps, you’ll leave this workshop with clarity, a plan you can actually follow, and the confidence to finally hit record.